According to de Beer, some of the world's largest cable providers are evaluating the Playcast service, and its technology is currently installed in the US offices of one of the world's leading developers and publishers of video games, Electronic Arts.
One of Israel's largest cable companies, HOT, is conducting a large-scale pilot program by offering 15 different games to 1,000 individuals for the month of August with plans to offer full access to all of its customers by early 2010. The company's new technology is already making waves locally. Nor do they have to download content as it's done with Xbox LIVE. "The novelty to subscribers is that you don't have to buy the games," he says. But de Beer calls this model "a very significant barrier to the game experience." The traditional hardware model requiring the purchase of expensive consoles and games has proved extremely profitable for the makers of the Sony PlayStation, Nintendo Wii and Microsoft's Xbox. "We have created the ability to take games off the shelf and within a fraction of a second they're on your television set without any local hardware," explains the company's CEO, Guy de Beer. With more than $2 million invested, Playcast plans to release one of the latest developments in the video game world on multiple continents by the end of next year. All you need is a universal video gamepad and the rest is at your fingertips. The Playcast service puts cable subscribers a click away from the highest-end "next-gen" video games available without the use of pricey external consoles.
Their secret, however, relies on an old school device - the television. NOTE! Consider delaying until first div on pageĪ dynamic start-up is readying to become a major player in the competitive gaming industry.Īfter four years of intensive research and development on Kibbutz Mishmarot, Playcast Media says it has figured out a way to revolutionize how people access and play video games. If (slot) slot.addService(googletag.pubads()) (function (a, d, o, r, i, c, u, p, w, m) Casting a spell on cable - The Jerusalem Post
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